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Marketing Creating value for customers

Detalles Bibliográficos
Autor principal:	Churchill, Gilbert A.
Otros Autores:	Peter, J. Paul
Formato:	Printed Book
Lenguaje:	English
Publicado:	Baston Irwin McGraw Hill 1998
Edición:	2nd ed.
Colección:	The Irwin series in marketing
Materias:	Marketing-management

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