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Effects of cause-related marketing on customers attitudes and buying behavior
| Egile nagusia: | |
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| Formatua: | Printed Book |
| Hizkuntza: | English |
| Argitaratua: |
Springer
Weisbaden
2012
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| Saila: | Applied marketing science/Angewandte marketingforschung
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| Gaiak: |
| Deskribapen fisikoa: | xvi, 176p. |
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| ISBN: | 9783834932402 |