Effects of cause-related marketing on customers attitudes and buying behavior

Bibliographic Details
Main Author: Steckstor, Denise
Format: Printed Book
Language:English
Published: Springer Weisbaden 2012
Series:Applied marketing science/Angewandte marketingforschung
Subjects:
Customer attitudes
Buying behaviour - Marketing

UL

Holdings details from UL
Call Number: 658.8 STE
Copy Live Status Unavailable

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