Loading...
Effects of cause-related marketing on customers attitudes and buying behavior
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Springer
Weisbaden
2012
|
| Series: | Applied marketing science/Angewandte marketingforschung
|
| Subjects: |
| Physical Description: | xvi, 176p. |
|---|---|
| ISBN: | 9783834932402 |