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Effects of sale promotion on consumer based brand equity (Thesis)

Bibliografiske detaljer
Hovedforfatter:	Siby Zacharias
Andre forfattere:	James Manalel; guided by
Format:	Ph.D Thesis
Sprog:	English
Udgivet:	Kochi School of Management Studies, CUSAT 2011
Fag:	Sales promotion Brands-Evolution Brand equity

Lignende værker

Strategic Brand Management : Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2008)

Brand Equity:An Indian Perspective
af: Sangeeta Trott Vinod V Sople
Udgivet: (2016)

Strategic Brand Mananagement
af: Elliott, Richard
Udgivet: (2007)

Brand Management : The Indian Context
af: Moorthy, YLR
Udgivet: (2008)

New strategic brand management creating and sustaining brand equity long term
af: Kapferer, Jean-Noel
Udgivet: (2009)

Brand Management: The Indian context
af: Moorthi, Y.L.R
Udgivet: (2003)

Successful promotions build successful brands
af: Choudhury,pran K
Udgivet: (2006)

Strategic Brand Management
af: Kevin Lane Keller
Udgivet: (2011)

Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics
af: Smisha K

Brand Management: principles and practices/
af: Kirti Dutta
Udgivet: (2012)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C...[et al.]
Udgivet: (2007)

Dimensions of Customer-based Brand Equity
af: Mathew Jacob
Udgivet: (2015)

Strategic Brand Management : building, measuring and managing brand equity
af: Kevin Lane Keller
Udgivet: (2003)

Brand Equity Measurment :Concepts and Applications
Udgivet: (2007)

The new Strategic brand management : creating and sustaining brand equity long term
af: Jean-Noel Kapferer
Udgivet: (1992)

Right side up: building brands in the age of the organised consumer
af: Mitchel, Alan
Udgivet: (2003)

Brand Society How Brands Transform Management and Lifestyle
af: Martin Kornberger
Udgivet: (2010)

Advertising and promotions An integrated brand approach
af: Semenik, Richard J
Udgivet: (2012)

A study on influence of country of origin on consumer based brand equity among aided college teachers with special reference to automobiles in Ernakulam district
af: Anna Anjana Varghese
Udgivet: (2018)

Successful sales promotion
af: Choudhary, Pran
Udgivet: (1982)

Advertising & Sales Promotion
af: S H H Kazmi
Udgivet: (2004)

Sales promotion handbook
Udgivet: (1979)

Advertising and Sales Promotion
af: Kazmi, S H H
Udgivet: (2008)

Behind powerful brands from strategy to campaign
af: Jones, John Philip
Udgivet: (2000)

Branding : A Practical guide to Planning your Strategy
af: Geoffrey Randall
Udgivet: (2003)

Strategic brand management: building measures and managing brand equity /
af: Keller, Kevin Lane
Udgivet: (2011)

Sales promotion how to create and implement campaigns that really work
af: Cummins, Julian
Udgivet: (1991)

Research methodology in marketing V.2
af: Sharma, T P
Udgivet: (2020)

Sales promotion and modern merchandising
af: Luick, John F.
Udgivet: (1968)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.
Udgivet: (2003)

Strategic brand management: Building, measuring and managing brand equity
af: Keller, Kevin Lane and Parameswaran, M G and Issac Jacob
Udgivet: (2011)

Strategic brand management: Building, measuring and managing brand equity
af: Keller, kevin Lane
Udgivet: (2003)

Strategic brand management: Building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2004)

Strategic brand management: building measures and managing brand equity /
af: Keller, Kevin Lane .
Udgivet: (2003)

Branding demystified plans to payoffs
af: Verma, Harsh V.
Udgivet: (2010)

Brand management the Indian contest
af: Moorthi, Y.L.R
Udgivet: (2010)

Brand management the Indian contest
af: Moorthi, Y.L.R
Udgivet: (2003)

Brands in the Balance
af: Drawbaugh, Kevin
Udgivet: (2001)

The effect of sales promotion on consumer based brand equity
af: Siby Zacharias
Udgivet: (2011)

Brand immortality /
af: Pringle, Hamish .
Udgivet: (2008)