Loading...

Effects of sale promotion on consumer based brand equity (Thesis)

Bibliographic Details
Main Author: Siby Zacharias
Other Authors: James Manalel; guided by
Format: Ph.D Thesis
Language:English
Published: Kochi School of Management Studies, CUSAT 2011
Subjects:

UL

Holdings details from UL
Call Number: 658.626 SIB T
Copy Live Status Unavailable