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Effects of sale promotion on consumer based brand equity (Thesis)

Manylion Llyfryddiaeth
Prif Awdur:	Siby Zacharias
Awduron Eraill:	James Manalel; guided by
Fformat:	Ph.D Thesis
Iaith:	English
Cyhoeddwyd:	Kochi School of Management Studies, CUSAT 2011
Pynciau:	Sales promotion Brands-Evolution Brand equity

Eitemau Tebyg

Strategic Brand Management : Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2008)

Brand Equity:An Indian Perspective
gan: Sangeeta Trott Vinod V Sople
Cyhoeddwyd: (2016)

Strategic Brand Mananagement
gan: Elliott, Richard
Cyhoeddwyd: (2007)

Brand Management : The Indian Context
gan: Moorthy, YLR
Cyhoeddwyd: (2008)

New strategic brand management creating and sustaining brand equity long term
gan: Kapferer, Jean-Noel
Cyhoeddwyd: (2009)

Brand Management: The Indian context
gan: Moorthi, Y.L.R
Cyhoeddwyd: (2003)

Successful promotions build successful brands
gan: Choudhury,pran K
Cyhoeddwyd: (2006)

Strategic Brand Management
gan: Kevin Lane Keller
Cyhoeddwyd: (2011)

Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics
gan: Smisha K

Brand Management: principles and practices/
gan: Kirti Dutta
Cyhoeddwyd: (2012)

Advertising and integrated brand promotion
gan: O'Guinn, Thomas C...[et al.]
Cyhoeddwyd: (2007)

Dimensions of Customer-based Brand Equity
gan: Mathew Jacob
Cyhoeddwyd: (2015)

Strategic Brand Management : building, measuring and managing brand equity
gan: Kevin Lane Keller
Cyhoeddwyd: (2003)

Brand Equity Measurment :Concepts and Applications
Cyhoeddwyd: (2007)

The new Strategic brand management : creating and sustaining brand equity long term
gan: Jean-Noel Kapferer
Cyhoeddwyd: (1992)

Right side up: building brands in the age of the organised consumer
gan: Mitchel, Alan
Cyhoeddwyd: (2003)

Brand Society How Brands Transform Management and Lifestyle
gan: Martin Kornberger
Cyhoeddwyd: (2010)

Advertising and promotions An integrated brand approach
gan: Semenik, Richard J
Cyhoeddwyd: (2012)

A study on influence of country of origin on consumer based brand equity among aided college teachers with special reference to automobiles in Ernakulam district
gan: Anna Anjana Varghese
Cyhoeddwyd: (2018)

Successful sales promotion
gan: Choudhary, Pran
Cyhoeddwyd: (1982)

Advertising & Sales Promotion
gan: S H H Kazmi
Cyhoeddwyd: (2004)

Sales promotion handbook
Cyhoeddwyd: (1979)

Advertising and Sales Promotion
gan: Kazmi, S H H
Cyhoeddwyd: (2008)

Behind powerful brands from strategy to campaign
gan: Jones, John Philip
Cyhoeddwyd: (2000)

Branding : A Practical guide to Planning your Strategy
gan: Geoffrey Randall
Cyhoeddwyd: (2003)

Strategic brand management: building measures and managing brand equity /
gan: Keller, Kevin Lane
Cyhoeddwyd: (2011)

Sales promotion how to create and implement campaigns that really work
gan: Cummins, Julian
Cyhoeddwyd: (1991)

Research methodology in marketing V.2
gan: Sharma, T P
Cyhoeddwyd: (2020)

Sales promotion and modern merchandising
gan: Luick, John F.
Cyhoeddwyd: (1968)

Advertising and integrated brand promotion
gan: O'Guinn, Thomas C.
Cyhoeddwyd: (2003)

Strategic brand management: Building, measuring and managing brand equity
gan: Keller, Kevin Lane and Parameswaran, M G and Issac Jacob
Cyhoeddwyd: (2011)

Strategic brand management: Building, measuring and managing brand equity
gan: Keller, kevin Lane
Cyhoeddwyd: (2003)

Strategic brand management: Building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2004)

Strategic brand management: building measures and managing brand equity /
gan: Keller, Kevin Lane .
Cyhoeddwyd: (2003)

Branding demystified plans to payoffs
gan: Verma, Harsh V.
Cyhoeddwyd: (2010)

Brand management the Indian contest
gan: Moorthi, Y.L.R
Cyhoeddwyd: (2010)

Brand management the Indian contest
gan: Moorthi, Y.L.R
Cyhoeddwyd: (2003)

Brands in the Balance
gan: Drawbaugh, Kevin
Cyhoeddwyd: (2001)

The effect of sales promotion on consumer based brand equity
gan: Siby Zacharias
Cyhoeddwyd: (2011)

Brand immortality /
gan: Pringle, Hamish .
Cyhoeddwyd: (2008)