Strategic brand management:building,measuring and managing brand equity

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Opis bibliograficzny
1. autor: Keller, Kevin Lane
Format: Printed Book
Język:English
Wydane: New Delhi Pearson Education 2009
Wydanie:3rd.ed.
Hasła przedmiotowe:
Brand name products - Management
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Strategic brand management : building, measuring and managing brand equity /
od Keller, Kevin Lane
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Printed Book
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Strategic brand management: building, measuring and managing brand equity/
od Keller, Kevin Lane
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Strategic brand management :building,measuring and managing brand equity/
od Keller, Kevin Lane
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Strategic brand management: building, measuring and managing brand equity
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Strategic brand management : building, measuring and managing brand equity /
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Strategic Brand Management : Building, Measuring, and Managing Brand Equity
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Strategic brand management: Building, measuring, and managing brand equity
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Strategic brand management: Building, measuring and managing brand equity
od Keller, kevin Lane
Wydane 2003
Printed Book
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Strategic Brand Management Building, measuring and managing brand equity /
od Keller, Kevin Lane
Wydane 2003
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