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Strategic brand management:building,measuring and managing brand equity

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Manylion Llyfryddiaeth
Prif Awdur:	Keller, Kevin Lane
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	New Delhi Pearson Education 2009
Rhifyn:	3rd.ed.
Pynciau:	Brand name products - Management

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