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Creating powerful brands in consumer, service and industrial markets

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Detalhes bibliográficos
Autor principal:	De Chernatony, Leslie
Outros Autores:	McDonald, Malcolm
Formato:	Printed Book
Idioma:	English
Publicado em:	Oxford Butterworth-Heinemann 2006
Edição:	3rd ed
Assuntos:	Brand name products- Planning > Branding- Marketing > Brand marketing > Brand name products

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