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Creating powerful brands in consumer, service and industrial markets

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Bibliografiska uppgifter
Huvudupphovsman:	De Chernatony, Leslie
Övriga upphovsmän:	McDonald, Malcolm
Materialtyp:	Printed Book
Språk:	English
Publicerad:	Oxford Butterworth-Heinemann 2006
Upplaga:	3rd ed
Ämnen:	Brand name products- Planning > Branding- Marketing > Brand marketing > Brand name products

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