Creating powerful brands in consumer, service and industrial markets

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Bibliographic Details
Main Author: De Chernatony, Leslie
Other Authors: McDonald, Malcolm
Format: Printed Book
Language:English
Published: Oxford Butterworth-Heinemann 2006
Edition:3rd ed
Subjects:
Brand name products- Planning > Branding- Marketing > Brand marketing > Brand name products

UL

Holdings details from UL
Call Number: 658.626 DEC
Copy Live Status Unavailable

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