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Creating powerful brands in consumer, service and industrial markets

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Dettagli Bibliografici
Autore principale:	De Chernatony, Leslie
Altri autori:	McDonald, Malcolm
Natura:	Printed Book
Lingua:	English
Pubblicazione:	Oxford Butterworth-Heinemann 2006
Edizione:	3rd ed
Soggetti:	Brand name products- Planning > Branding- Marketing > Brand marketing > Brand name products

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