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Creating powerful brands in consumer, service and industrial markets

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Manylion Llyfryddiaeth
Prif Awdur:	De Chernatony, Leslie
Awduron Eraill:	McDonald, Malcolm
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	Oxford Butterworth-Heinemann 2006
Rhifyn:	3rd ed
Pynciau:	Brand name products- Planning > Branding- Marketing > Brand marketing > Brand name products

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