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  1. 1
    Brand Management: principles and practices/
    by Kirti Dutta
    Published 2012
    Printed Book
  2. 2
    Strategic Brand Mananagement
    by Elliott, Richard
    Published 2007
    Printed Book
  3. 3
    Brand Management : The Indian Context
    by Moorthy, YLR
    Published 2008
    Printed Book
  4. 4
    Strategic Brand Management : Building, Measuring, and Managing Brand Equity
    by Keller, Kevin Lane
    Published 2008
    Printed Book
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