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Social media and the Islamic State : can public relations succeed where conventional diplomacy failed? /

This book examines how social media has transformed extremist discourse. It looks at how ISIS by a sophisticated use of social media platforms and PR concepts was able to recruit, mobilize and spread fundamentalist propaganda in regions where it had little physical presence. The volume focuses on th...

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Dades bibliogràfiques
Autor principal: Minty, Ella (Autor)
Format: Printed Book
Idioma:English
Publicat: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.
Matèries:
Taula de continguts:
  • Literature review
  • 21st century challenges : internet and social media
  • A failure in public engagement
  • Conclusions
  • Afterword : can public relations succeed where conventional diplomacy failed?