تحميل...

Social media and the Islamic State : can public relations succeed where conventional diplomacy failed? /

This book examines how social media has transformed extremist discourse. It looks at how ISIS by a sophisticated use of social media platforms and PR concepts was able to recruit, mobilize and spread fundamentalist propaganda in regions where it had little physical presence. The volume focuses on th...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Minty, Ella (مؤلف)
التنسيق: Printed Book
اللغة:English
منشور في: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.
الموضوعات:
جدول المحتويات:
  • Literature review
  • 21st century challenges : internet and social media
  • A failure in public engagement
  • Conclusions
  • Afterword : can public relations succeed where conventional diplomacy failed?