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Marketing through minefields.

Détails bibliographiques
Auteur principal: Harvard business review
Format: Printed Book
Publié: Boston, Mass. : Harvard Business Press, c2008.
Collection:HBR case studies series
Sujets:
Table des matières:
  • When no news is good news / Bronwyn Fryer
  • Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson
  • License to overkill / Paul F. Nunes
  • The global brand face-off / Anand P. Raman
  • The quality improvement customers didn't want / Dawn Iacobucci
  • Keeping to the fairway / Thomas J. Waite.