Marketing through minefields.

ग्रंथसूची विवरण
मुख्य लेखक: Harvard business review
स्वरूप: Printed Book
प्रकाशित: Boston, Mass. : Harvard Business Press, c2008.
श्रृंखला:HBR case studies series
विषय:
Marketing > Case studies.
Branding (Marketing)
विषय - सूची:
  • When no news is good news / Bronwyn Fryer
  • Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson
  • License to overkill / Paul F. Nunes
  • The global brand face-off / Anand P. Raman
  • The quality improvement customers didn't want / Dawn Iacobucci
  • Keeping to the fairway / Thomas J. Waite.

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