Marketing through minefields.

מידע ביבליוגרפי
מחבר ראשי: Harvard business review
פורמט: Printed Book
יצא לאור: Boston, Mass. : Harvard Business Press, c2008.
סדרה:HBR case studies series
נושאים:
Marketing > Case studies.
Branding (Marketing)
תוכן הענינים:
  • When no news is good news / Bronwyn Fryer
  • Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson
  • License to overkill / Paul F. Nunes
  • The global brand face-off / Anand P. Raman
  • The quality improvement customers didn't want / Dawn Iacobucci
  • Keeping to the fairway / Thomas J. Waite.

פריטים דומים