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Harvard business essentials : managing creativity and innovation.
| Autore principale: | |
|---|---|
| Natura: | Printed Book |
| Pubblicazione: |
Boston, Mass. :
Harvard Business School Press,
c2003.
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| Soggetti: | |
| Accesso online: | http://www.loc.gov/catdir/toc/ecip041/2003005543.html |
Sommario:
- Types of innovation : several types on many fronts
- The S-curve : a concept and and its lessons
- Idea generation : opening the genie's bottle
- Recognizing opportunities : don't let the good ones slip by
- Moving innovation to market : will it fly?
- Creativity and creative groups : two keys to innovation
- Enhancing creativity : enriching the organization and workplace
- What leaders must do : making a difference.