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Advertising communications & promotion management
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
New York:
Irwin McGraw Hill,
1996.
|
| LEADER | 00454nam a22001217a 4500 | ||
|---|---|---|---|
| 020 | |a 9780071155144 | ||
| 082 | |a 659.1 |b ROS | ||
| 100 | |a Rossiter, John R. | ||
| 245 | |a Advertising communications & promotion management |c Rossiter, John R.; Percy, Larry | ||
| 260 | |a New York: |b Irwin McGraw Hill, |c 1996. | ||
| 942 | |c BK | ||
| 999 | |c 312716 |d 312716 | ||
| 952 | |0 0 |1 0 |4 0 |6 659_100000000000000_ROS |7 0 |9 334311 |a DFS |b DFS |d 2020-11-20 |l 0 |o 659.1 ROS |p DFS2093 |r 2020-11-20 |w 2020-11-20 |y BK | ||