Wiley international encyclopedia of marketing /

Bibliographic Details
Main Author: Sheth, Jagdish N.
Other Authors: Malhotra, Naresh K.
Format: Printed Book
Published: Chichester : Wiley, 2011.
Subjects:
Marketing > Encyclopedias.
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020 |a 9781405161787 
082 |a R 658.8003 SHE.W.1 
100 |a Sheth, Jagdish N. 
245 |a Wiley international encyclopedia of marketing /   |c Jagdish Sheth and Naresh Malhotra 
260 |a Chichester :  |b Wiley,   |c 2011. 
300 |a  7 v. :  |b ill. ;  |e 26 cm. 
505 |a  v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index. 
650 |a Marketing  |v  Encyclopedias. 
700 |a Malhotra, Naresh K. 
942 |c BK 
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