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Social media marketing : theories & applications /
The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
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| Format: | Printed Book |
| Published: |
London:
Sage,
2018.
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| Edition: | Second edition. |
| Subjects: | |
| Online Access: | http://study.sagepub.com/businessandmanagement |
| Summary: | The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing. |
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| Item Description: | First published: 2015. |
| Physical Description: | xi, 277 pages ; |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781473982345 |