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Social media marketing : theories & applications /

The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.

Bibliographic Details
Main Author: Dahl, Stephan
Format: Printed Book
Published: London: Sage, 2018.
Edition:Second edition.
Subjects:
Online Access:http://study.sagepub.com/businessandmanagement