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E-commerce website optimization : why 95 per cent of your website visitors don't buy and what you can do about it /

For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing t...

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Bibliographic Details
Main Author: Croxen-John, Dan
Other Authors: Van Tonder, Johann
Format: Printed Book
Published: London: KoganPage, 2017.
Subjects: