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Corporate entrepreneurship /
| Autor principal: | |
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| Outros Autores: | |
| Formato: | Printed Book |
| Publicado em: |
London:
Routledge,
2018.
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| Edição: | 1 Edition. |
| Assuntos: |
Sumário:
- Introduction
- Corporate entrepreneurship in practice : an overview
- Corporate entrepreneurship in the literature : an overview
- Corporate entrepreneurship at l'Oréal : an integrative case study
- Corporate entrepreneurship : a specific process?
- Team dynamics and management in corporate entrepreneurship
- Implementing corporate entrepreneurship : the key enablers
- Implementing corporate entrepreneurship : corporate entrepreneurship devices
- Implementing corporate entrepreneurship : the underlying design principles
- Conclusion
- Appendix 1: our corporate entrepreneurship case base
- References.