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Corporate entrepreneurship /

Dettagli Bibliografici
Autore principale: Bouchard, Véronique
Altri autori: Fayolle, Alain
Natura: Printed Book
Pubblicazione: London: Routledge, 2018.
Edizione:1 Edition.
Soggetti:
Sommario:
  • Introduction
  • Corporate entrepreneurship in practice : an overview
  • Corporate entrepreneurship in the literature : an overview
  • Corporate entrepreneurship at l'Oréal : an integrative case study
  • Corporate entrepreneurship : a specific process?
  • Team dynamics and management in corporate entrepreneurship
  • Implementing corporate entrepreneurship : the key enablers
  • Implementing corporate entrepreneurship : corporate entrepreneurship devices
  • Implementing corporate entrepreneurship : the underlying design principles
  • Conclusion
  • Appendix 1: our corporate entrepreneurship case base
  • References.