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| LEADER |
01747cam a22002294i 4500 |
| 020 |
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|a 9781315543765
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| 020 |
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|a 9781138684522
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| 082 |
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|a 332.10688 ENN.F
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| 100 |
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|a Ennew, Christine,
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| 245 |
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|a Financial services marketing :
|b an international guide to principles and practice /
|c Christine Ennew, Nigel Waite and Róisín Waite.
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| 250 |
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|a Third Edition.
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| 260 |
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|a New York:
|b Routledge,
|c 2018.
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| 300 |
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|a xx;591p.:.
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| 500 |
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|a Revised edition of Financial services marketing, 2013.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- Understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition and the marketing mix -- Product and consumer needs -- Communication and promotion -- Price and cost to the consumer -- Consumer convenience and distribution -- Customer relationship management: principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in customer relationships -- Marketing: culture, challenges and social responsibility.
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| 650 |
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|a Financial services industry
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| 700 |
1 |
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|a Waite, Nigel,
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| 700 |
1 |
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|a Waite, Róisín,
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| 942 |
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|c BK
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| 999 |
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|c 304067
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|d 2020-10-15
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|p COM 8688
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