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Tour operators and operations : development, management and responsibility /
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| 格式: | Printed Book |
| 出版: |
United Kingdom:
CABI,
2018.
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书本目录:
- Introduction
- The package holiday and the rise of the tour operator
- The operating environment
- Product development
- Small and medium sized tour operators
- Customer service
- Financial planning : pricing the package
- Tour operators and key travel regulations (with David Grant)
- Distribution(place)
- Marketing
- Human resources and managing the workforce
- Crisis management
- A look ahead : challenges and issues.