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Tour operators and operations : development, management and responsibility /

Dettagli Bibliografici
Autore principale: Holland, Jacqueline
Altri autori: Leslie, David
Natura: Printed Book
Pubblicazione: United Kingdom: CABI, 2018.
Soggetti:
Sommario:
  • Introduction
  • The package holiday and the rise of the tour operator
  • The operating environment
  • Product development
  • Small and medium sized tour operators
  • Customer service
  • Financial planning : pricing the package
  • Tour operators and key travel regulations (with David Grant)
  • Distribution(place)
  • Marketing
  • Human resources and managing the workforce
  • Crisis management
  • A look ahead : challenges and issues.