Tour operators and operations : development, management and responsibility /

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Holland, Jacqueline
مؤلفون آخرون: Leslie, David
التنسيق: Printed Book
منشور في: United Kingdom: CABI, 2018.
الموضوعات:
Tourism travel;Travel Management ; > Tourism > Travel agency and tour operations management
Package tours.
جدول المحتويات:
  • Introduction
  • The package holiday and the rise of the tour operator
  • The operating environment
  • Product development
  • Small and medium sized tour operators
  • Customer service
  • Financial planning : pricing the package
  • Tour operators and key travel regulations (with David Grant)
  • Distribution(place)
  • Marketing
  • Human resources and managing the workforce
  • Crisis management
  • A look ahead : challenges and issues.

مواد مشابهة