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Social media marketing /
| 主要作者: | |
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| 其他作者: | |
| 格式: | Printed Book |
| 出版: |
London:
Sage,
2015.
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| 版: | 2nd edition. |
| 主題: |
書本目錄:
- Foundations of social media marketing. The horizontal revolution
- Social media marketing strategy
- Social consumers
- Network structure and group influence in social media
- The four zones of social media. Social community
- Social publishing
- Social entertainment
- Social commerce
- Social media data management and measurement. Social media for consumer insight
- Social media metrics.