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Social media marketing /
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Định dạng: | Printed Book |
| Được phát hành: |
London:
Sage,
2015.
|
| Phiên bản: | 2nd edition. |
| Những chủ đề: |
Mục lục:
- Foundations of social media marketing. The horizontal revolution
- Social media marketing strategy
- Social consumers
- Network structure and group influence in social media
- The four zones of social media. Social community
- Social publishing
- Social entertainment
- Social commerce
- Social media data management and measurement. Social media for consumer insight
- Social media metrics.