Social media marketing /

other_versions_link
Bibliografische gegevens
Hoofdauteur: Tuten, Tracy L.
Andere auteurs: Solomon, Michael R.
Formaat: Printed Book
Gepubliceerd in: London: Sage, 2015.
Editie:2nd edition.
Onderwerpen:
E marketing > Social media
Online social networks
Internet marketing.
Inhoudsopgave:
  • Foundations of social media marketing. The horizontal revolution
  • Social media marketing strategy
  • Social consumers
  • Network structure and group influence in social media
  • The four zones of social media. Social community
  • Social publishing
  • Social entertainment
  • Social commerce
  • Social media data management and measurement. Social media for consumer insight
  • Social media metrics.

Gelijkaardige items