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Understanding digital marketing : marketing strategies for engaging the digital generation /

"Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the powe...

全面介紹

書目詳細資料
主要作者:	Ryan, Damian
格式:	Printed Book
出版:	London: KoganPage, 2017.
版:	Fourth edition.
主題:	Internet marketing. Social media. Strategic planning. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. BUSINESS & ECONOMICS / Advertising & Promotion.