Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques /

Bibliographic Details
Main Author: Struhl, Steven M.
Format: Printed Book
Published: London: Kogan Page, 2017.
Edition:1st Edition.
Subjects:
E-business > E-commerce > Marketing research.
Consumer behavior.
Artificial intelligence.
Description
Physical Description:xiii, 254 pages ;
Bibliography:Includes bibliographical references and index.
ISBN:9780749479558 (alk. paper)

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