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The TV brand builders : how to win audiences and influence viewers /

"In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations an...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter:	Bryant, Andy
Andre forfattere:	Mawer, Charlie
Format:	Printed Book
Udgivet:	London: Kogan Page, 2016.
Fag:	Brand Management > Television broadcasting Television programs Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Industries / Media & Communications Industries.

Lignende værker

Branding television
af: Catherine Johnson
Udgivet: (2012)

Brand journalism /
af: Bull, Andy

Brand journalism
af: Bull, Andy
Udgivet: (2013)

Added value: the alchemy of brand-led growth
af: Sherrington, Mark
Udgivet: (2003)

Brand positioning : strategies for competitive advantage
af: Subroto Sen Gupta
Udgivet: (1990)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C...[et al.]
Udgivet: (2007)

Paid attention :Innovative advertising for a digital world
af: Yakob, Faris

How to study television /
af: Selby, Keith
Udgivet: (1995)

Strategic brand management
af: Keller,Kevin Lane
Udgivet: (2013)

4-D Branding cracking the corporate code of the network economy
af: Gad, Thomas
Udgivet: (2001)

Consuming television: television and its audience
af: Mullan, Bob
Udgivet: (1997)

Adventures in a TV nation
af: Michael Moore
Udgivet: (2002)

The Implementation of a new appraisal technique at Media One TV
af: Anas,A.P
Udgivet: (2014)

Television and new media :must-click TV /
af: Gillan, Jennifer
Udgivet: (2011)

Brand immorality how brands can live long and prosper
af: Pringle, Hamish
Udgivet: (2009)

Brand management /
af: Jaya Sharma, .
Udgivet: (2009)

Brand management : co-creating meaningful brands /
af: Beverland, Michael
Udgivet: (2018)

Brands and branding /
af: Brown, Stephen
Udgivet: (2016)

Brand management
af: Verma, Harsh V.
Udgivet: (2006)

Brand management :Co.creating meaningful brands
af: Beverland, Michael

Brand management : co-creating meaningful brands
af: Beverland, Michael
Udgivet: (2018)

9 Brand Shaastras
af: Jagadeep, Kapoor
Udgivet: (2009)

Strategic Brand Management
af: Kevin Lane Keller
Udgivet: (2008)

Building brands : 76 modern marketing stories /
af: Lury, Giles
Udgivet: (2017)

Political TV /
af: Tryon, Chuck
Udgivet: (2016)

Advertising and integrated brand promotion
af: O'Guinn, Thomas C.
Udgivet: (2003)

4-D branding: cracking the corporate code of the network economy
af: Gad, Thomas
Udgivet: (2001)

Building brands in the Indian market
af: Panda, Tapan K.
Udgivet: (2004)

Building brands building meaning
af: Kompella, Kartikeya
Udgivet: (2006)

Marketing and branding :the Indian scenario/
af: Ramesh Kumar, S.
Udgivet: (2007)

Islamic marketing and branding :

What is in a name? advertising and the concept of brands
af: Jones, John Philip
Udgivet: (2003)

The escape industry : how iconic and innovative brands built the travel business /
af: Tungate, Mark
Udgivet: (2018)

How brands become icons the principles of cultural branding
af: Holt, Douglas B.
Udgivet: (2004)

Brand positioning/2e Strategies for competitive advantage
af: Sengupta,Subroto
Udgivet: (2010)

Business the Richard Branson way 10 Secrets of the world's greatest brand builder
af: Dearlove, Des
Udgivet: (2007)

Fashion brand merchandising
af: Kendall, Gordon T.
Udgivet: (2009)

An introduction to television studies /
af: Bignell, Jonathan
Udgivet: (2013)

The television studies reader /
Udgivet: (2004)

Television studies : the basics /
af: Miller, Toby
Udgivet: (2010)