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Social marketing: rebels with a cause/
| 1. autor: | |
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| Kolejni autorzy: | |
| Format: | Printed Book |
| Wydane: |
New York:
Routledge,
2018.
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| Wydanie: | Third edition. |
| Hasła przedmiotowe: |
Spis treści:
- Harnessing the power of marketing
- Social marketing principles
- The shoulders of giants
- Making it happen- the toolbox
- Research and the teller of tales
- Compelling content
- Competitive analysis
- Critical marketing
- Spiritual dimensions
- Ethical issues
- Systems social marketing.