Llwytho...

Social marketing: rebels with a cause/

Manylion Llyfryddiaeth
Prif Awdur: Hastings, Gerard
Awduron Eraill: Domegan, Christine
Fformat: Printed Book
Cyhoeddwyd: New York: Routledge, 2018.
Rhifyn:Third edition.
Pynciau:
Tabl Cynhwysion:
  • Harnessing the power of marketing
  • Social marketing principles
  • The shoulders of giants
  • Making it happen- the toolbox
  • Research and the teller of tales
  • Compelling content
  • Competitive analysis
  • Critical marketing
  • Spiritual dimensions
  • Ethical issues
  • Systems social marketing.