|
|
|
|
| LEADER |
01103cam a22002178i 4500 |
| 020 |
|
|
|a 9781138123823 (hardback : alk. paper)
|
| 020 |
|
|
|a 9781138123830 (pbk. : alk. paper)
|
| 082 |
0 |
0 |
|a 658.8So
|b HAS
|
| 100 |
1 |
|
|a Hastings, Gerard
|
| 245 |
1 |
0 |
|a Social marketing:
|c Gerard Hastings and Christine Domegan.
|b rebels with a cause/
|
| 250 |
|
|
|a Third edition.
|
| 260 |
|
|
|a New York:
|b Routledge,
|c 2018.
|
| 300 |
|
|
|a 602 pages
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.
|
| 650 |
|
0 |
|a Social marketing
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Behavior modification.
|
| 700 |
1 |
|
|a Domegan, Christine,
|
| 942 |
|
|
|c BK
|
| 999 |
|
|
|c 297365
|d 297365
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_000000000000000_8SO_HAS
|7 0
|9 316866
|a IMK
|b IMK
|d 2020-09-07
|g 3114.25
|l 0
|o 658.8So HAS
|p IMK15734
|r 2020-09-07
|w 2020-09-07
|y BK
|