Internet retailing and future perspectives /

מידע ביבליוגרפי
מחבר ראשי: Pantano, Eleonora
מחברים אחרים: Dennis, Charles
פורמט: Printed Book
יצא לאור: New York: Routledge, 2017.
מהדורה:Second edition.
נושאים:
Internet marketing.
Electronic commerce.
Retail trade
Teleshopping.
תוכן הענינים:
  • Introduction
  • The world of e-retailing
  • The business of e-retailing in practice
  • Integration of e-retailing into an organisation
  • Understanding and communicating with the e-consumer
  • Information search on the web
  • E-store design: navigability, interactivity and web atmospherics
  • E-service
  • Branding on the web
  • E-malls
  • E-retailing models
  • M-shopping
  • U-shopping
  • Multi channel success and the future of e-retailing.

פריטים דומים