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Internet retailing and future perspectives /
| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Printed Book |
| Vydáno: |
New York:
Routledge,
2017.
|
| Vydání: | Second edition. |
| Témata: |
Obsah:
- Introduction
- The world of e-retailing
- The business of e-retailing in practice
- Integration of e-retailing into an organisation
- Understanding and communicating with the e-consumer
- Information search on the web
- E-store design: navigability, interactivity and web atmospherics
- E-service
- Branding on the web
- E-malls
- E-retailing models
- M-shopping
- U-shopping
- Multi channel success and the future of e-retailing.