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| LEADER |
01344cam a22002417i 4500 |
| 999 |
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|c 295343
|d 295343
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| 020 |
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|a 9781138940512 (hardback)
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| 020 |
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|a 9781138940529 (pbk.)
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| 082 |
0 |
0 |
|a 658.872
|b PAN
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| 100 |
1 |
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|a Pantano, Eleonora
|
| 245 |
1 |
0 |
|a Internet retailing and future perspectives /
|c Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach.
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| 250 |
|
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|a Second edition.
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| 260 |
|
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|a New York:
|b Routledge,
|c 2017.
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| 300 |
|
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|a xxii, 341 pages ;
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| 500 |
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|a "First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees."
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| 505 |
0 |
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|a Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.
|
| 650 |
|
0 |
|a Internet marketing.
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| 650 |
|
0 |
|a Electronic commerce.
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| 650 |
|
0 |
|a Retail trade
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| 650 |
|
0 |
|a Teleshopping.
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| 700 |
1 |
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|a Dennis, Charles
|
| 942 |
|
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|c BK
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| 952 |
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|d 2020-08-03
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|o 658.872 PAN
|p IMK15375
|r 2020-08-03
|w 2020-08-03
|y BK
|