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Practical guide to comparative advertising : dare to compare
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers th...
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| Materialtyp: | Printed Book |
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London, United Kingdom :
Academic Press, and imprint of Elsevier,
2019.
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