Lataa...
Practical guide to comparative advertising : dare to compare
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers th...
| Päätekijä: | |
|---|---|
| Muut tekijät: | |
| Aineistotyyppi: | Printed Book |
| Julkaistu: |
London, United Kingdom :
Academic Press, and imprint of Elsevier,
2019.
|