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Creative construction: The DNA of sustained innovation
The myth-busting book shows how large companies can construct a strategy, system, and culture of innovation that creates sustained growth.
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| 格式: | Printed Book |
| 出版: |
New York:
PublicAffairs, Hachette Book Group ,
2019.
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| 在線閱讀: | https://www.amazon.com/Creative-Construction-DNA-Sustained-Innovation/dp/1610398777#reader_1610398777 |
書本目錄:
- Creating an innovation strategy
- Beginning the journey
- Navigating the route
- Whatever happened to blockbuster?
- Is the party really over?
- Designing the innovation system
- Venturing outside your home court
- Synthesis
- When to hold 'em andwhen to fold 'em
- Building the culture
- The paradox of innovative cultures
- Leaders as cultural architects
- Becoming a creative constructive leader
- Notes
- Bibliography
- Index.