Creative construction: The DNA of sustained innovation

The myth-busting book shows how large companies can construct a strategy, system, and culture of innovation that creates sustained growth.

Bibliographic Details
Main Author: Pisano, Gary P.
Format: Printed Book
Published: New York: PublicAffairs, Hachette Book Group , 2019.
Subjects:
Technological innovations > Strategic planning
Online Access:https://www.amazon.com/Creative-Construction-DNA-Sustained-Innovation/dp/1610398777#reader_1610398777
Table of Contents:
  • Creating an innovation strategy
  • Beginning the journey
  • Navigating the route
  • Whatever happened to blockbuster?
  • Is the party really over?
  • Designing the innovation system
  • Venturing outside your home court
  • Synthesis
  • When to hold 'em andwhen to fold 'em
  • Building the culture
  • The paradox of innovative cultures
  • Leaders as cultural architects
  • Becoming a creative constructive leader
  • Notes
  • Bibliography
  • Index.

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