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Mass Communication in India

The book has five sections. The first deals with a general introduction to communication theory. The second entitled \\\'Mass Media\\\' is divided into journalism, radio, television, cinema, advertising, public relations, folk media and group media. The third section is devoted to the psyc...

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Dades bibliogràfiques
Autor principal: Keval J Kumar
Format: Printed Book
Publicat: Jaico 1994
Matèries:

University of Kerala

Detall dels fons de University of Kerala
Signatura: O142,3M28w,1 E2 (CR)
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