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The Indian Media Business
The third edition of Khandekar's book moves away from the first two in many ways. It has two new chapters--on events and out-of-home media--segments not covered by any business book so far. It has case studies on a host of companies and issues--from The Times Group to the future of newspapers t...
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| Natura: | Printed Book |
| Pubblicazione: |
New Delhi
Response Books
2003
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| Riassunto: | The third edition of Khandekar's book moves away from the first two in many ways. It has two new chapters--on events and out-of-home media--segments not covered by any business book so far. It has case studies on a host of companies and issues--from The Times Group to the future of newspapers to why the Indian animation business cannot take off. |
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| Descrizione fisica: | xiv,258p. |
| ISBN: | 9780761996491 |