載入...
Social media marketing : theories & applications /
The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
| 主要作者: | |
|---|---|
| 格式: | Printed Book |
| 語言: | English |
| 版: | Second edition. |
| 主題: | |
| 在線閱讀: | Companion website |
| LEADER | 02638cam a2200457 i 4500 | ||
|---|---|---|---|
| 001 | 2CAMPUS443 | ||
| 003 | OSt | ||
| 005 | 20190715212601.0 | ||
| 008 | 170918t20182018caua b 001 0 eng d | ||
| 010 | |a 2017955496 | ||
| 020 | |a 1473982340 |q paperback | ||
| 020 | |a 9781473982345 |q paperback | ||
| 020 | |a 1473982332 |q hardback | ||
| 020 | |a 9781473982338 |q hardback | ||
| 035 | |a (OCoLC)on1033688457 | ||
| 040 | |a YDX |b eng |c YDX |e rda |d ERL |d UKOBU |d L2U |d OCLCO |d NLHHG |d PHCSB |d SHS |d QGQ |d BKL |d DLC | ||
| 042 | |a lccopycat | ||
| 082 | 0 | 4 | |a 658.87 |2 23 |b DAH.S |
| 084 | |a 05.31 |2 bcl | ||
| 084 | |a 85.40 |2 bcl | ||
| 100 | 1 | |a Dahl, Stephan, |e author. | |
| 245 | 1 | 0 | |a Social media marketing : |b theories & applications / |c Stephen Dahl. |
| 250 | |a Second edition. | ||
| 250 | |a 2E. | ||
| 300 | |a xi, 277 pages ; |c 24 cm | ||
| 500 | |a First published: 2015. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Part I: Understanding Actors in Social Media Marketing; Chapter 1: Consumer Tribes and Communities; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II: Understanding Platforms in Social Media Marketing; Chapter 4: Traditional Social Media Platforms; Chapter 5: Gaming and Hybrid Platforms; Chapter 6: Mobile and Location-Based Platforms; Part III: Understanding Content in Social Media Marketing; Chapter 7: Persuasiveness; Chapter 8: Engagement; Chapter 9: Electronic Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement, Metrics and Analytics; Chapter 11: Cross-Cultural Aspects and Implications; Chapter 12: Privacy, Ethical and Legal Issues; Afterword: Where Next for Social Media Marketing? | |
| 520 | 8 | |a The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media. | |
| 650 | 7 | |a Internet marketing. |2 fast | |
| 650 | 7 | |a Social media. |2 fast | |
| 776 | 0 | 8 | |i Electronic version: |a Dahl, Stephan. |t Social media marketing. |b Second edition. |d Los Angeles : SAGE, 2018 |z 9781526423009 |w (OCoLC)1028836543 |
| 856 | 4 | 2 | |3 Companion website |u http://study.sagepub.com/businessandmanagement |
| 906 | |a 7 |b cbc |c copycat |d 2 |e ncip |f 20 |g y-gencatlg | ||
| 942 | |2 ddc |c BK | ||
| 955 | |b rm04 2018-11-13 z-processor |i rm04 2018-12-17 to CALM | ||
| 955 | |a pc17 2017-09-18 | ||
| 999 | |c 24656 |d 24656 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_870000000000000_DAH_S |7 0 |9 27071 |a CAMPUS |b CAMPUS |d 2019-06-27 |l 0 |o 658.87 DAH.S |p 27750 |r 2019-06-27 |w 2019-06-27 |y BK | ||