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Social media marketing : theories & applications /
The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
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| Format: | Printed Book |
| Sprache: | English |
| Ausgabe: | Second edition. |
| Schlagworte: | |
| Online Zugang: | Companion website |
| Zusammenfassung: | The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing. |
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| Beschreibung: | First published: 2015. |
| Beschreibung: | xi, 277 pages ; 24 cm |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1473982340 9781473982345 1473982332 9781473982338 |